Digital marketing and growth marketing are two different types of marketing. Digital marketers work with digital channels such as social media, email, mobile apps. Growth marketers focus on the customer journey and creating a great experience for them to create brand advocates who will then spread word-of-mouth about the company’s products or services.
What exactly is Digital Marketing?
Digital marketing is about tactics and growth marketing is more of a methodology. They are both important, but digital marketers need to understand that their time has limits while the methods used in growth marketing can be applied indefinitely with continuous testing until you find what works best for your company’s goals.
Digital marketing is a set of tactics, an entire new frontier for marketers to explore. Everything from SEO and email blasts to Google AdWords ads can be done through digital channels, which means that you are able to get creative with your campaigns without being restricted by budgets or time constraints!
It’s easy these days for businesses large and small alike take advantage of the many different features in their arsenal thanks to modern technology. From designing eye-catching advertisements on social media platforms like Facebook Ads Manager or Instagram Ads manager; creating engaging content across multiple mediums such as articles, video clips & podcasts; optimizing web pages so they rank higher when people search online – there’s something here for everyone looking at ways to boost their sales.
What is Growth Marketing?
Growth marketing is the process of strategically growing a company with specific goals in mind. Growth marketers are more than just advertisers, they care about making sure your business grows the right way and according to what you want it to do.
Your growth goals might be:
-Revenue centered – where you want to achieve a certain revenue number by the end of the quarter or year.
-Industry centered – where your company wants to grow its presence in a certain industry or market. This could mean increasing their customer base and providing solutions that meet these customers’ needs through increased services and product offerings within this sphere. Company centered – you want to grow your company or your dealer network to a certain size in the next quarter or year.
With specific, measurable, attainable, relevant, and timely goals in mind, a range of marketing tactics can be applied — digital or otherwise — to help you achieve those growth goals.
Your company needs the framework of growth marketing to strategically, and creatively grow by putting it at the center of your marketing strategy.
So,
Digital marketing is the wheels of your bus, the fuel, and the engine powering you to that strategic growth goal. Your growth marketing strategy is the map you use to identify that destination and make sure you’re still on course.
when your company adopts a growth marketing mindset, you’re not throwing digital marketing out the window. You’re just using those digital marketing tactics more strategically, in a way that optimizes your budget to get you exactly the results you’re looking for, from the first time a visitor lands on your website, to retaining and upselling existing customers.
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