Facebook advertising works on a pay-per-click (PPC) model where you have to pay the network every time a user clicks an ad.
Marketers have been using Facebook as a way to advertise for years. It has become the go-to site for companies and businesses looking to showcase their products, services or even just spread awareness about what they are doing. This low cost platform is always quick with its delivery – providing instant feedback on whether your ads were successful or not in reaching people that may be interested in your products or services.
Facebook is the king of social media advertising. Facebook’s number one user base and high-quality audience targeting options make it an ideal place for businesses to advertise their products. Currently, more than 3 million businesses actively advertise on Facebook.
What are Facebook’s Audience Insights?
Audience Insights show marketers data about their target audience so they can create ads that are more relevant to them.
Facebook uses native data to show you audience features that include:
- Age and gender
- Relationship status
- Education level
- Job role
- Top categories
- Page likes
- Top cities
- Top countries
- Top languages
- Frequency of activities
- Device Users
The network uses third party data (collected from Acxiom, Datalogix, and Epsilon) to show audience features that include:
- Lifestyle
- Household income
- Home ownership
- Household size
- Home market value
- Spending methods
- Retail spending
- Online purchases
- Purchase behaviour
- In market for a vehicle
You can use Audience Insights to access three views of audiences:
1. Instant Topics: This includes audience data about the most popular topics on Facebook.
2. Custom Studies: This includes audience data for the topics you define.
3. Audiences: This is where you can see demographic data, interests, and behaviors for custom audiences, Page audiences or the audiences on Facebook.
Facebook allows you to create Custom Audience, Lookalike Audience, and Saved Audience lists, you can then use Audience Insights to learn more about your audiences and create ads that are targeted at them.
Ad campaigns can be difficult to manage, especially if you are doing it all by yourself. Facebook offers a number of features that will automatically change your ads based on the selections made during campaign creation; but this doesn’t mean they do not need any management from time-to-time! It is important for advertisers to measure their ad performance and gather insights about what works best so future changes or optimizations can take place in order develop successful campaigns.
Facebook has some clever ways of showing you what’s working for your campaign and also not. When navigating to the Facebook Ads Manager, it will show you a real-time ad reporting section that shows data on how individual ads are performing – this can be filtered by audience size, country or even specific gender/age group.
Facebook advertising has many benefits, including the ability to reach a large audience and target specific demographics. This is great for small businesses who may not be able to afford television or radio ads; this way they can still create an effective campaign without spending too much money!
